The ‘Taylor Swift effect’ brings spending boost to football

Canada Global (Web News) The Super Bowl champion Kansas City Chiefs visit New York on Sunday, the “Swift Effect” will be in full effect due to a connection between pop star Taylor Swift and NFL tight end Travis Kelce that has fans in a frenzy.

The National Football League and superstar Swift, who is currently on her world-record-breaking “Eras Tour,” are two of the most influential forces in American popular culture.

When Swift appeared in Travis Kelce’s suite at Arrowhead Stadium on Sunday, where she enthusiastically applauded as the tight end snagged a three-yard touchdown pass in a 41-10 thrashing of the Chicago Bears, the relationship was all but set.

Fans analyzed Swift’s every move after she appeared on social media, from her chat with Donna, Kelce’s mother, to the sauces she paired with a mid-game chicken finger snack. Even Swift’s celebrations were replayed slowly on the game’s television broadcast.

Now that there are speculations that Swift might make another cameo, fans are eager to hear “Welcome to New York” – or rather, East Rutherford, New Jersey – when the Chiefs play the visiting Jets.

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