Facebook And Instagram Launch Ad-Free Subscription Program In Europe

Facebook And Instagram Launch Ad-Free Subscription Program In Europe

Canada Global(Web News) Billions of people around the world use Facebook and Instagram at least once a month, and the services have been available to users for free since launch. But now, for the first time, in Meta Europe. is making use of Facebook and Instagram subject to a monthly fee for users who don’t want to see ads on their accounts.

It should be noted that Meta’s main source of revenue is the ads it displays in its apps. But new EU rules prevent tech companies from showing ads without users’ consent, which is why Meta has to comply with those rules. A subscription plan has been introduced for this. According to a statement issued by the company, users who do not want to see ads on their Facebook or Instagram accounts will now have to pay 10 euros per month on the web version and 13 euros per month on Android and iOS devices.

Users who want to use Facebook or Instagram for free will be directed to join the free, ad-supported program. It should be noted that the European Union warned META that if it does so without the user’s consent. Apps will face action if ads are displayed.

In July, Germany ruled against Meta and the Court of Justice of the European Union ordered the German Competition Commission to investigate Meta. Likewise, Ireland’s Data Privacy Commission fined Meta 390 million euros for displaying advertisements. Meta has now introduced an ad-free subscription program in Europe to avoid legal issues.

source link