Alberta Government Launches New Campaign To Benefit Hardworking Albertans

Ishtiq Ahmed
2 Min Read
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Canada Global(Web News)When the going gets tough, Albertans stick together. That’s why the Alberta government is launching a new campaign to benefit hardworking Albertans.

Global uncertainty is putting the livelihoods of Alberta’s hardworking farmers, ranchers, processors and their families at risk. The ‘Buy Local’ campaign, recently launched by the Alberta government, encourages consumers to eat, drink and buy local to show our united support for the province’s agriculture and food industry. The
government’s ‘Buy Local’ campaign encourages consumers to buy products from Alberta’s hardworking farmers, ranchers and food processors who produce safe, nutritious food for Alberta, Canadians and the world.
Now is the time to let these hardworking Albertans know we have their back. Now, more than ever, we need to shop local and buy products made in Alberta. Show your Alberta pride by supporting local the next time you shop for groceries or go out for dinner or drinks with friends or family. The
Alberta government supports consumer choice. We are providing tools to help people easily identify food and products made in Alberta and Canada. Choosing local products keeps Albertans’ hard-earned dollars in our province. Whether it’s farm-fresh vegetables, potatoes, honey, craft beer, frozen meals or our world-renowned beef, Alberta has an abundance of fresh food on our doorstep.
This summer, Albertans can support local at more than 150 farmers’ markets across the province and meet the people who make, cook and grow our food.
In March 2023, the Alberta government launched the ‘Made in Alberta’ voluntary food and beverage labelling program to support local agriculture and food sectors.
Through direct connections with processors, the program has built momentum to continue to raise consumer awareness of the ‘Made in Alberta’ label to help shoppers quickly identify food and beverages produced in our province.

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